Hey there,
I’m Brianna Lopez — an award-winning entertainment marketing leader with more than 25 years of experience building campaigns, brands, and teams that break through culture.
Entertainment marketing has always been my passion. I’ve been lucky enough to launch distinctive series, collaborate with extraordinary showrunners and creative partners, and help audiences find the stories that stay with them. Over the course of my career, I’ve built and led cross-functional marketing teams, developed award-winning campaigns, and found the right cultural connectors to help series break through in an increasingly crowded marketplace.
Most recently, I served as Vice President, Originals Marketing at Hulu, where I led marketing strategy across a broad slate of original series and helped build franchise-level entertainment brands including Animayhem and Hularious. During my time there, I helped elevate Hulu’s adult animation category into a major audience driver, spearheaded relaunch strategy for Futurama, developed Hulu’s first stand-up comedy vertical, and oversaw narrative extensions including branded podcasts, licensing integrations, and franchise collaborations tied to titles like King of the Hill, Tell Me Lies, and Paradise. I also partnered closely with senior leaders across content, brand, PR, creative, media, and marketing to shape audience strategy, portfolio priorities, and consumer campaigns.
Before Hulu, I was one of the original members of the marketing team at Amazon Prime Video, helping establish it as a dominant streaming network. As one of the earliest hires on the team, I helped build the marketing department from the ground up — growing from a small, scrappy group where I wore every hat, to a 100+ person organization supporting a slate of more than 70 series.
At Amazon, I went from being the strategist, media planner, creative lead, photo producer, and social lead across early titles including Transparent, Mozart in the Jungle, Alpha House, Bosch, and Amazon Pilot Season, to leading Industry and Consumer Brand. During my tenure, our campaigns secured 686 nominations and 409 wins for Amazon Prime Video.
In my final role at Amazon as Head of Awards, I led the awards campaign for the first season of The Marvelous Mrs. Maisel, securing 57 nominations and 24 wins, including 14 Emmy nominations and 8 wins. Three of those wins were history-making: Amazon Prime Video became the first streaming service to win Outstanding Comedy Series, Amy Sherman-Palladino became the first woman to win Emmys for both writing and directing in the comedy category, and she became the first artist to win both awards for a pilot episode.
I’ve also had the privilege of working at Apple TV+, Showtime, and PBS Networks, supporting launches and campaigns for series including Dexter, Homeland, Shameless, Ray Donovan, and Apple TV+ Kids Originals.
Along the way, I’ve been honored as one of Chief Marketer’s 2025 Top Women in Marketing and one of Imagen’s 2024 Influential Latinos in Media — recognition that means a great deal to me because this work has always been about more than marketing. It’s about culture, storytelling, representation, and creating work that connects.
And while it may be “just a TV show” to some, every series I’ve worked on represents months — sometimes years — of creative problem-solving, collaboration, reinvention, and growth. Each one has expanded my bandwidth, sharpened my instincts, and reminded me why I love this business.
I hope you like my work.
Sincerly,
BCL
Dear Reader:
It is with honor that I write on behalf of Brianna. What opportunities my children might enjoy in this world that I did not is, in part, owed to the many smart and steady with whom I have worked. Among the thousands few, very few, rose to each occasion, every incident and all challenges like Brianna. The tenacious and the determined are the rare teammates among us who throw the rest of us up upon their shoulders to propel the brand forward. They seek distinction, not for themselves, but for the folks around them, and for the organization to which they pledge allegiance. Brianna will accomplish what you ask of her, as she should, as anyone would. You will be surprised, however, about what she does that you did not consider, that you did not foresee. Great employees, like Brianna, possess vision that is both binocular and microscopic; they tend to the small and large alike; no load is to burdensome; and, they commit themselves with unparalleled humanity. Before you are aware of it, folks will assemble in her office, the path to her doorstep will be a bit more beaten, because when people want something done, when they want to know more, when they cannot figure something out, or when they’ve run dry of ideas, they inevitably find Brianna.
Sincerely,