NEWS
How Hulu Came to Dominate Animation | Charts
THE WRAP | Christofer Hamilton | 8.21.23
In a sign of how far Hulu has come in its push to dominate the adult animation landscape, eight of the 10 most in-demand adult animation series in the past year were available to stream on Hulu. Six of these were available exclusively on the service.
Hulu Launches 'Welcome to Chippendales' In-Person Experience at Famed Rocco's in West Hollywood
Go back in time to experience the rise and fall of Somen Banerjee.
COLLIDER | By RYAN O'ROURKE | 11.14.22
The event will roughly follow the full Chippendales' storyline that the series will cover in-depth. Guests will start off in 1979 when Banerjee first formed the company with an eye towards turning the failing club he purchased into the center of a male stripping empire.
‘Mrs. Maisel’ Sweeps SAG Awards’ TV Comedy Categories For First Time Since 2008
DEADLINE | by DIANE HAITHMAN | 1.27.19
Amazon’s The Marvelous Mrs. Maisel took the first three SAG awards given out this evening, for comedy series: Outstanding Performance by a Male Actor for Tony Shalhoub, Outstanding Performance by a Female Actor for Rachel Brosnahan, and the nine-member ensemble for Best Ensemble in a Comedy series.
It’s the first time since 2008 that one comedy swept the three categories: NBC’s 30 Rock took Best Ensemble, Tina Fey got the female actor nod and Alec Baldwin nabbed male comedy actor.
‘The Marvelous Mrs. Maisel’ won more Emmys than
any comedy ever has
for a single season
GOLDDERBY | by RILEY CHOW | 9.21.18
Amazon’s “The Marvelous Mrs. Maisel” set a new record this month for most Emmys ever won by a comedy in a single year, with eight. Its debut season received 14 nominations, winning Best Comedy Casting, Comedy Editing and Music Supervision at the Creative Arts ceremony, then Best Comedy Series, Comedy Writing, Comedy Directing, Comedy Actress (Rachel Brosnahan) and Comedy Supporting Actress (Alex Borstein) at the main telecast. Amy Sherman-Palladino is notably credited on four wins (Comedy Series, Comedy Writing, Comedy Directing, Music Supervision), making her the second person to receive four Emmys in a single year.
What Makes The Marvelous Mrs. Maisel Emmy Wins So Monumental
REFINERY29 | by ARIANA ROMERO | 9.18.18
Series about women that lack any kind of corresponding dark edge or revolutionary narrative have traditionally been written off as weightless confections not worthy of serious awards show consideration.
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That is what makes Maisel so special — it is a confection, it is sunny, it is young, it didn't have the burden of changing the world, and it still went home with a truckload of Emmys. Yes, the series delves into some dark places — after heroine Midge's marriage crumbles, her first forays into standup are more like “public breakdowns” than crafted comedy, her portrayer told Refinery29 last November — it never actually becomes dark.
Emmys: How ‘Marvelous Mrs. Maisel’ Broke Through With Voters
VARIETY | by DEBRA BIRNBAUM | 7.12.18
While Netflix claimed bragging rights with a chart-topping 112 nominations, its streaming rivals also made their mark on the field: Hulu grabbed 27 nods, and Amazon made an impressive showing with 22 nominations (up from 16 last year) — fueled largely by its period comedy “The Marvelous Mrs. Maisel,” which scored 14 nominations.
‘The Marvelous Mrs. Maisel’s Emmy Noms May Turn Amazon’s Difficult Year Around
DECIDER | Claire Spellberg | 7.12.18
Maisel could have easily gotten lost amid Amazon’s seemingly endless re-shuffling, but the studio remained committed to making the Golden Globe-winning show a priority, and their efforts paid off big time. Thanks to Amazon’s laser-focused For Your Consideration campaign, the show racked up nominations in pretty much every major category, including Lead Actress in a Comedy and Outstanding Comedy; and winning either (or both) categories might be exactly what the platform needs to turn its difficult year around.
Emmys 2018: The Best FYC Posters, Billboards, and Marketing Moves
INDIEWIRE | by BEN TRAVERS | 06.14.18
Ah, Emmys season: the ever-expanding time of year when FYC ads take over Los Angeles, sweep through New York, and sprinkle themselves across the world via the web.
Each year, new activations, posters, billboards, and more marketing gamuts ask Emmy voters to consider new and old shows alike. Attention must be paid if any program hopes to connect with the TV Academy, and every studio and network has their own idea as to how best to do just that.
Why 4 Famous Magazines Are Collaborating With Amazon to Transport Readers to the 1950s
ADWEEK | By SARA JERDE | 4.13.18
In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman’s Day will transport readers back to the 1950s.
As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos and fonts the titles used in the 50s, as well as with headlines and teasers in the same style of voice as the era.
Amazon Announces Immersive FYC Experience for ‘The Marvelous Mrs. Maisel,’ ‘Mozart in the Jungle,’ More
VARIETY | by DANIELLE TURCHIANO | 4.5.18
Amazon Prime Video announced today that, for the second year in a row, it will present an immersive For Your Consideration (FYC) Emmy experience around its titles, including “The Marvelous Mrs. Maisel,” “Philip K. Dick’s Electric Dreams,” “Mozart in the Jungle,” “The Dangerous Book for Boys,” “Long Strange Trip” and “The Grand Tour.”
Amazon Launches 'Marvelous Mrs. Maisel' Awards Campaign With Phone Line Stunt
THE HOLLYWOOD REPORTER | by LESLEY GOLDBERG | 3.19.18
Billboards around L.A. as well as a postcard mailer will encourage voters to call "Susie," the character played by Alex Borstein on the series from the 'Gilmore Girls' creators.
‘The Marvelous Mrs. Maisel’ Launches Emmy FYC Campaign Billboards and Hotline
VARIETY | by DANIELLE TURCHIANO | 3.19.18
Two billboards outside of Hollywood, Calif., adorned with a special hotline number, are launching Amazon Studios’ Emmy FYC campaign for “The Marvelous Mrs. Maisel.”
Emmy FYC Campaigns 2017: The Political, The Unconventional and The One We’ll Remember Most
INDIEWIRE | by LIZ SHANNON MILLER | 7.7.17
Some of the more interesting campaigns we saw this year drew from the political sphere to physical installations to the show's innate talents. This year, there are over 20,000 people who get to select the nominees and winners of the Emmys, and hundreds of shows are vying for their attention. In 2016, we were struck by some of the creativity that studios and networks used in pushing out the word about various shows.
For Your Consideration: An Increasingly Lavish Emmy Campaign Season
THE NEW YORK TIMES | by JOHN KOBLIN and BROOKS BARNES | 6.19.17
On a recent Sunday in the heart of Beverly Hills, Calif., the hordes were ready.
About 300 people began circling waiters armed with tubes of Pringles and mini-croissants. Trays of finger sandwiches (peanut butter, honey and banana) were in ready supply. Attendees stood about 15 deep in lines as seven bartenders frantically handed out free booze.
And it wasn’t even noon.
“Can you believe this?” said Nicole Leanne Nelson, an actress, holding a glass of red wine.
Person to person: Amazon to deliver Emmy voters’ FYC guide across L.A. on Sunday
GOLDDERBY | by TOM O’NEIL | 6.9.17
On the eve of Emmy voting starting up on Monday, Amazon will make sure that voters get its FYC message by delivering it in person on Sunday.
That’s when Amazon’s reps will canvass greater Los Angeles to hand out a comprehensive voters’ guide to its competing programs. “Physical copies will be delivered to eight different areas, including Beverly Hills, West Hollywood, Burbank and Culver City by brand ambassadors,” says a rep.
Netflix and Amazon redefine Emmy campaigning: Now you need to give voters an experience
LOS ANGELES TIMES | by GLENN WHIPP | 5.19.17
No longer tied to the limited number of traditional Q&A events at the Television Academy's headquarters in North Hollywood, Netflix and Amazon are now feting each and every one of their programs on their own turf with exhibits, parties and panels.
Sending out a DVD mailer and hosting a panel discussion at the Television Academy is yesterday's news. Emmy voters now need an experience. "There's so much competition for people's time now," says Amazon marketing head Mike Benson. "You have to find a way to creatively celebrate your show. An open bar doesn't hurt, either."
Amazon Targets Emmy Votes With Massive Immersive Experience
VARIETY | Elizabeth Wagmeister | 5.1.17
Amazon is jumping into Emmy season with full force — the streaming content studio hosted a two-week-long immersive experience for Television Academy members, which wrapped up this past weekend. The continuous event was the first of its kind for FYC soirees.
Hosted at The Hollywood Athletic Club — which just so happens to be the location of the first-ever Emmy Awards in 1949 — Amazon’s mega FYC event featured screenings, panels, cocktail parties, and a massive recreation of the platform’s original series, bringing shows such as “Transparent,” “Bosch,” “Sneaky Pete,” and “Mozart in the Jungle” to life in what is described as a “pop-up museum.”
Amazon Emmy Ambitions Go Big With FYC Party And Screenings
TV{R}EV | by DAVID BLOOM | 4.21.17
Amazon Emmy ambitions were on display this week, as the Seattle giant showed again that it’s willing to spend big bucks to grab high profile awards, part of a quality strategy to draw new customers and keep others paying $99 a year for its Prime membership service.
Amazon presents ambitious, historic staging for Emmy FYC campaign
GOLDDERBY | by TOM O’NEIL | 4.18.17
Amazon has chosen an aptly historic venue to showcase its top 10 Emmy contenders to TV academy members this week – the place where the TV awards were launched: The Hollywood Athletic Club. It was there that the first Emmy ceremony took place on Jan. 25, 1949 and now the premises have been remodeled to feature recreated sets, props and costumes from Amazon programs competing for golden statuettes to be doled out in September.
Danger Mouse & Sam Cohen on Reimagining '60s Classics for 'Man in the High Castle' Covers Album
BILLBOARD | by LYNDSEY HAVENS | 4.7.17
Toward the end of November, Bob Bowen (head of music at Amazon) reached out to Brian Burton, also known as producer Danger Mouse, with an inventive -- and challenging -- idea for a companion piece to Amazon’s hit show The Man in the High Castle. Bowen originally wanted Burton to contribute a cover or two for a compilation album, but the producer tells Billboard, “On paper, that’s not something I would normally do.”
Inside Danger Mouse, Sam Cohen’s Haunting 1960s Covers Album
ROLLINGSTONE | by JASON NEWMAN | 4.5.17
Pair talk enlisting stars such as Beck, Norah Jones and Karen O for new ‘Man in the High Castle’ pseudo-soundtrack, show’s eerie Trump-era parallels.
Danger Mouse and Brooklyn singer-producer Sam Cohen didn’t set out to make a political album when Amazon asked them last November to create a pseudo-soundtrack for dystopian political drama The Man in the High Castle.
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Emmys: Amazon Takes Over Hollywood Athletic Club for Big FYC Events (Exclusive)
THE HOLLYWOOD REPORTER | by SCOTT FEINBERG | 4.3.17
The streaming service is lining up screenings, panels, sneak peeks, live performances and immersive experiences for eight nights spanning April 18-28.
This Is What The Radio Might Have Sounded Like If The Nazis Won
NEWSWEEK | by STAV ZIZ | 3.20.17
Elvis Presley might not have become the megastar he did had the United States and the Allies not prevailed in World War II, when the future King of Rock ’n’ Roll was just 10 years old. If the Nazis and the Japanese had taken over the East and West coasts of the U.S., respectively—as they do in Philip K. Dick’s famous alternate-history novel The Man in the High Castle and the more recent Amazon series of the same name—every detail of American culture would have been distorted.
Tuning In to Amazon's Resistance Radio
WE COMMUNICATIONS | by HEATHER SCOTT | 3.15.17
Amazon has figured out a clever way to tap into the cultural zeitgeist by launching “Resistance Radio” at SXSW over the weekend. The SXSW activation is just one part of a creative marketing campaign to promote the upcoming third season of the Amazon original series, The Man in the High Castle.
Amazon launched a fake radio station to promote ‘The Man in the High Castle.’ Angry Trump supporters thought it was real.
THE WASHINGTON POST | by TRAVIS M. ANDREWS | 3.13.17
An ad campaign for a dystopian television show has some Trump supporters seeing red.
Trump supporters protest The Man In The High Castle’s anti-Nazi radio station
AV/NEWS | by SEAN O’NEAL | 3.10.17
As part of an ad campaign for its original series The Man In The High Castle, Amazon recently launched Resistance Radio, a streaming station set, like the Philip K. Dick adaptation itself, in an alternate 1962 America run by fascists. The pre-recorded program features “bootleg songs” alongside interstitials where underground DJs talk about standing up to Nazis, urging listeners to keep the fight alive in a nation that’s been overrun by fear, oppression, and authoritarian rule. For whatever reason, some conservatives have interpreted this as being about Donald Trump. And faced with what appears to be such a strong anti-Nazi statement, and a call for people who still believe in American ideals to stand up against the country’s destruction, naturally these patriots have rushed to loudly denounce it.
i09 | by BETH ELDERKIN | 3.10.17
ome conservatives and Donald Trump supporters are freaking out online because there’s a new pirate station called Resistance Radio, dedicated to fighting fascism and Nazi propaganda. Only one problem: It’s fake.
Resistance Radio: Darkly Reimagining The '60s Sound
NPR | by BOB BOILEN | 3.3.17
There's a new and fascinating collection of songs coming, envisioned and produced by Sam Cohen and Brian Burton (the latter whom you may know better as Danger Mouse). The 18-song record, Resistance Radio: The Man In The High Castle Album, is inspired by the original Amazon Studios series The Man In The High Castle. The show's premise, taken from a Philip K. Dick novel from 1962, imagines a world in which the allies lost World War II. In it, the United States is bifurcated, half-controlled by the Germans, half by the Japanese.
Amazon Inserts Its Own ‘Man of the Year’ Issue in Time to Promote Man in the High Castle
ADWEEK | by JASON LYNCH | 12.10.16
If you thought Time's new person of the year cover featuring Donald Trump echoed the magazine's pick of Adolf Hitler in 1938, wait until you see what's inside.
Each person of the year issue features an advertising booklet insert from Amazon Studios with a mock Time man of the year cover ostensibly from 1963 honoring The Man in the High Castle.
SNEAK PEAK AT ‘THE MAN IN THE HIGH CASTLE’ SEASON TWO
NEWSWEEK | by STAV ZIV | 7.23.17
Last July’s Comic Con panel for The Man in the High Castle included a preview screening of the show’s second episode (the first had been released roughly six months earlier as part of Amazon’s pilot season), and both episodes and the panel were streamed live via Entertainment Weekly’s website.
‘The Man In The High Castle’ Cast On Their Show As A Cautionary Tale – Emmys
DEADLINE | by ANTHONY D’ALESSANDRO | 6.10.16
The cast of Amazon’s The Man In the High Castle drama series gathered at the Awardsline Emmy screening of the pilot earlier this week and analyzed the moral takeaways from the small-screen adaptation of Philip K. Dick’s novel. Set in 1962, Man In The High Castle dramatizes a world where the Axis powers have won World War II and have divided and conquered the U.S. with the Japanese ruling the west and the Third Reich the east. There’s also a mysterious territory that lies in middle America.
Creators of Amazon's Transparent discuss how an episode is made.
EMMYS | by LIBBY SLATE | 3.30.16
When picture editor Sunny Hodge sat down to edit the ninth and penultimate episode of season two of Transparent, she had 32 hours of footage to work with – for a 24-minute show.
And with part of the episode a flashback to 1930’s Nazi Germany, that didn’t even include a Nazi musical number that had been considered but ultimately deemed too time-consuming.
“We over-do a lot,” explained Transparent creator-executive producer-writer-director Jill Soloway, with a laugh.
Watch Amazon Original Series from the backseat
UBERBLOG | by LUCY | 3.12.16
If you’re a Television Academy voter, you can stream full seasons of award eligible series at ConsiderAmazon.
If you secure an AMAZON ride, your driver will supply you with a code to login to ConsiderAmazon. Save that code and watch entire season of the award eligible Amazon Original Series.
‘The Man in the High Castle’ Becomes Amazon’s Most-Streamed Original Series
“The Man in the High Castle” is Amazon’s most-streamed original series, according to the streaming service. Premiering on Nov. 20, the drama’s performance marks the biggest launch month in Amazon Prime’s video history, hitting the milestone just four weeks after “High Castle’s” full-season debut.
New York Subway Pulls Nazi-Themed Ads For New Show, 'Man In The High Castle'
NPR | by LAURA WAGNER | 11.25.15
The New York Metro Transportation Authority has removed Nazi-themed subway advertisements for a new Amazon show, The Man In The High Castle, after New York Gov. Andrew Cuomo asked that they be taken down.
Featuring Nazi eagles and a variation on the Japanese rising sun flag, the advertisements blanketed the walls and seats of the subway car. Though the advertising blitz was limited to only one subway car on the S train, Cuomo requested that it be removed, according the local CBS affiliate. MTA officials confirmed to NPR that the advertisements have been taken down.
Amazon Wins First Primetime Emmy, Leading Strong Night for Streaming Services
THE HOLLYWOOD REPORTER | by NATALIE JARVEY | 9.20.15
Jill Soloway took home the Emmy for best directing in a comedy series for her work on 'Transparent.'
Amazon Studios was a big winner at the 67th annual Primetime Emmy Awards on Sunday night, marking a strong Emmy showing for streaming services. The studio, a division of the Seattle-based e-commerce giant, won two awards during the three-hour televised ceremony.
Comic Con 2015: 5 things we learned about The Man in the High Castle
ENTERTAINMENT WEEKLY | by TIM STACK | 7.10.15
Imagine a world in which the Axis forces won World War II. That’s the concept behind Amazon’s new series The Man in the High Castle, based on the novel by Philip K. Dick. The show, created by Frank Spotnitz (The X-Files), is set in 1962 and finds the U.S. split in half, with Nazi Germany occupying the east coast and Japan taking the west coast.
EW’s Jeff Jensen moderated the panel for the series, which debuts on Amazon in November. But you can stream the first two episodes on EW.com for a limited time. Here’s what you missed:
Amazon's The Man in the High Castle special Comic-Con screening will stream on EW
ENTERTAINMENT WEEKLY | 7.25.15
At this year’s Comic-Con in San Diego, Amazon will host a special screening of the first two episodes of The Man in the High Castle. Here’s the good news for those who can’t attend: The entire event will be live-streamed right here on EW.com.
The special event takes place on Friday, July 10 at the San Diego Civic Theater. In addition to the first two episodes — the second of which has never been seen before — there will also be a Q&A with the cast at the venue.
‘Transparent’ Pushes Emmy Campaign with West L.A. Rally
VARIETY | by ELIZABETH WAGMEISTER | 6.11.15
Let the Emmy games begin. With television’s big night on the horizon, “Transparent” has launched its Emmy campaign in full force — starting on Santa Monica Boulevard in West L.A.
Thursday morning, a large mob, donning “Transparent” garb and holding social media-tailored signs, excitedly took over the busy streets during morning commute hours, outside of Variety‘s headquarters to bring attention to the Amazon Studios series.
Amazon Studios to Premiere Comedy 'Catastrophe' on Facebook
The Rob Delaney series will be exclusive to Amazon's Facebook page for a 48-hour period beginning June 15.
‘Transparent’ Sticks Up Emmy FYC Bathroom & Billboard Campaign In L.A.
DEADLINE | by DOMINIC PATTEN | 6.1.15
EXCLUSIVE: The Jill Soloway-created series from Amazon Studio plans to get up close and intimate in its first Emmy campaign. Starting this week, I’ve learned, expect to see single-stall bathrooms in restaurants around Los Angeles to go from being gender specific to gender neutral for Transparent. With the hashtag #BeTransparent, a sticker (see above) will be placed on the doors of the facilities as a part of the streaming service’s campaign emphasizing the celebration of one’s authentic self, as Jeffrey Tambor’s Maura does in the series.
Comic-Con: ‘Dexter’ Says Goodbye at Emotional Panel
VARIETY | by KRISTINA RETTIG | 6.18.13
Dexter Morgan just upgraded to his largest kill room yet.
The cast and creators of Showtime’s flagship show “Dexter” came into San Diego Convention Center’s gargantuan Hall H to meet with throngs of fans to say goodbye to America’s favorite serial killer.
Stars Michael C. Hall, Jennifer Carpenter, David Zayas, and Yvonne Stahovski joined executive producers Sara Colleton and Manny Coto, as well as current and former showrunners Scott Beck and Clyde Phillips, respectively.
But it was moderator Ralph Garman’s introduction of certain surprise guests (some resurrected from the dead for the special occasion) that generated thrills and got fans’ blood racing. Joining scheduled panelists were Desmond Harrington (Det. Quinn); Laura Velez (Maria LaGuerta); Erik King (Sgt. James Doakes); Julie Benz (Rita Morgan); and Aimee Garcia (Jamie Batista).
The super-sized panel and fans used the majority of the time to reflect upon what they’ve loved about the series, and how the actors and writers have dealt with the themes of death, morality, and identity for the show’s eight successful years. It was a very sentimental end to the life of a series whose main character ends lives with a complete absence of sentimentality.
New York Times iPad App Gets Showtime Takeover
ADWEEK | By EMMA BAZILIAN | 6.27.13
This Sunday, users of The New York Times iPad app will get an extensive introduction to Showtime’s latest TV series, Ray Donovan. The Times is partnering with the cable network to introduce the newest mobile ad experiment to come out of its Idea Lab, a full iPad takeover campaign for the show's Sunday night premiere.
Comic-Con: Showtime’s Antiheroes have more fun
VARIETY | by ERIN MAXWELL | 7.22.10
Our heroes have more fun. That’s the message Showtime delivered in its Antiheroes panel at Comic-Con.
For the cabler, you don’t have to be faster than a speeding bullet to be considered a hero. In fact, you can be a pill-popping nurse, a pot dealer, a serial killer with a bizarre interpretation of justice or a womanizing author with a libido that can left tall building at a single bound.
The net brought together the stars of its shows “Nurse Jackie,” “Weeds,” “Californication” and “Dexter” to discuss the term antihero and how their actions may not save puppies or put out fires, but that they mean well. Or at least try to.
A Serial Killer on Television, Now a Serial ‘Cover Boy’
THE NEW YORK TIMES | by STUART ELLIOT | 9.4.08
MAGAZINE covers have inspired songs like “The Girl I Love Is on a Magazine Cover” and “Cover Girl,” posters featuring images from Life magazine and even jigsaw puzzles of artwork by Norman Rockwell for The Saturday Evening Post.
Even in an age of Twittering, Facebooking, MySpacing and YouTubing, the graphic artistry and prominence of magazine covers enable them to attract attention. Madison Avenue is taking notice, creating advertisements that are designed to look like them.
Some ads are for magazines themselves, like a campaign for the Magazine Publishers of America that seeks to promote the power of print by presenting fanciful covers from the future.